New Products

Biotech Haircare Brand Goddess Maintenance Debuts Shampoo & Conditioner

Products use the brand’s proprietary BioProtection System technology to protect, strengthen and preserve hair.

Biotech beauty company Goddess Maintenance’s BioTech Blowout Shampoo ($36) and BioTech Blowout Conditioner ($36) launched Feb. 3. This is the indie brand’s first-ever shampoo and conditioner launch, it says, working together as a streamlined, biotech-driven system designed to rethink cleansing.  Products target the wash step as treatment, using the brand’s proprietary BioProtection System technology to actively protect, strengthen and preserve hair integrity while cleansing and condition...

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